creative engagement connect


Led by Jen Arbo, Hyack Interactive is a boutique marketing and communications company focused on genuine online communications. We specialize in engagement, content planning and implementation, coaching, training, and facilitation, and adaptive and flexible project management.

We believe clients can and should talk to their audience online in the same genuine and personable way they communicate in-person and that community building and engagement can occur both on- and offline.

Armed with her skills, Jen also brings together a team of creative, detail-oriented specialists to help as needed, such as experienced strategists, graphic designers, WordPress developers, content managers, writers, researchers, and people with experience and skill in fundraising, event planning, and community engagement. We pride ourselves on our creative approach to finding efficient, budget-conscious solutions that fit.

Hyack Interactive was founded in 2010 and is proudly based in New Westminster, BC.

We are nimble. We take on clients we believe in.


Who We Work With

Our portfolio includes a lot of diverse clients. We work with both not-for-profit and for-profit businesses. Recent projects include:

  • Marketing and social media strategy
  • Community engagement and outreach
  • Website content development and maintenance
  • Social media marketing and community management
  • Blog writing and online newsletter management


  • In 2011, Hyack Interactive received the Celebration of Business Excellence Award for Best New Home Based Business from the New Westminster Chamber of Commerce
  • Jen was a recipient of the 2012 Next Up Awards, highlighting 25 of New Westminster’s up-and-coming residents who are excelling at contributing to the community


“Hyack Interactive was hired to help establish a social marketing strategy for our New Westminster Middle Childhood Development committee. Within a very short time line this company lead us through a process which concluded with a fun and unique logo. Briana and Jen were wonderful to work with. All were open to our ideas, comments and concerns. Materials and reports were all delivered on time, on budget and in a very professional manner. We have been so pleased with our outcome that we have contracted Hyack Interactive for further follow up work.”
-Diane Perry, Co-chair, Middle Childhood Development Committee

“We engaged Hyack Interactive to develop a social media plan for the City of New Westminster and realized at the very first meeting we’d made the right choice. Briana and Jen’s knowledge, enthusiasm, patience and good humour made them an invaluable partner as we worked our way through the project. The end result was a workable plan delivered on time and on budget that has guided our social media efforts ever since. We continue to value their input and advice and would recommend them in a second.”
-Blair Fryer, Communications and Economic Development Manager, City of New Westminster

“Being involved with Hyack Interactive has taken RCFM to the next level of sophistication in website design and our marketing strategies. They both have their fingers on the pulse of what works on social media and what doesn’t which has helped RCFM reach an audience that is extremely important to us. We struck gold when we enlisted their services and have never looked back.”
-Andrew Murray, President, Royal City Farmers Market

“Hyack Interactive has successfully completed a number of projects for the City of New Westminster and other public partner organizations. This work includes a Family-Friendly Business Initiative, a Healthier Communities Project and a West Side Child Development Hub Study. In each case, they have demonstrated a keen ability to understand both the client’s and audience’s needs, while developing products that are well researched, accessible, balanced and compelling. As such, they are easy to work with, they inspire confidence and their work facilitates action and results.”
-John Stark, Senior Social Planner, City of New Westminster

“In working with Hyack Interactive on several projects, I have found Jen and Briana to be professional, knowledgeable and accommodating. These key attributes, along with a logical process, have lead to the successful creation of marketing plans and mediums that meet the goals and purposes of New Westminster Parks, Culture & Recreation.”
-Jason Haight, Business Operations Manager, New Westminster Parks, Culture, and Recreation